PRIVACY POLICY

AtPrime! (http://www.atprime.com) is committed to maintaining the privacy of personal information that you provide to us when visiting the AtPrime website. We will not sell any members personal information to any third party.
We may make content or services explicitly linked from other Web sites including affiliated or co-branded Web sites available to you. These other Web sites are not subject to this Privacy Policy. We recommend that you review the privacy policy at each such Web site to determine how that site protects your privacy.

Information We Collect

General:

When you register, and at other times, we will collect personally identifiable information from you that may include your name, address, e-mail address, and facts about your computers, profession and similar information. We do not, however, knowingly collect personal information from children under the age of thirteen.

Surveys:

We may conduct occasional online surveys utilizing website forms or distributed via e-mail. These surveys are entirely voluntary and you may easily decline to participate.

Web Site Usage Information:

We automatically collect IP addresses and Web site usage information from you when you visit our website. This information helps us evaluate how our visitors and subscribers use and navigate our Web sites, including the number and frequency of visitors and subscribers to each Web page, and the length of their visits.
How We Use Information Collected.

We may use information in the following ways:

* For the purposes for which you specifically provided the information including, for example, to enable us to process, validate and verify subscriptions.

* To send you e-mail notifications about our new or existing products and services, special offers, or to otherwise contact you.

* To enhance existing features or develop new features, products and services.

* To provide advertisers and other third parties with aggregate information about our user base and usage patterns.

* To allow us to personalize the content and advertising that you and others see based on personal characteristics or preferences.

We may combine the information that we collect from you with information that you provide to us in connection with your use of our products, services and Web sites.

We may hire other companies to perform services on our behalf including, without limitation, facilitating some operational aspects of our website, sending e-mail, and fulfilling requests. These other companies may be supplied with or have access to your personally identifiable information solely for the purpose of providing these services to us or on our behalf.
We may use third parties, called third-party ad servers or ad networks, to deliver ads to you on our behalf. These third-party ad servers may be supplied with or have access to your personally identifiable information solely for the purpose of providing these services to us or on our behalf. They also may also collect and use non-personally identifiable information about your visits in order to present advertisements that may be of interest to you. If you would like more information about this practice or to opt out of having this information used by third-party ad servers to provide targeted ads, please visit http://www.networkadvertising.org/optout_nonppii.asp.

We may disclose and use personally identifiable information in special circumstances where it is necessary to enforce our subscriber policies or Terms of Use (for example, when necessary to protect our intellectual property rights). We may also disclose or use your personal information when we, in good faith, believe that the law requires us to do so.

Discussions:

The Forum and Blog sections of our website provides you with an opportunity to tell us what you think and read what other readers have to say. When you use our Forums features (e.g., by posting a message on our message boards), we may make public any information that you provide including your name, location and e-mail address.

Your Ability to Choose:

We offer you the opportunity to choose whether to receive certain communications from us at the time you give us your personally identifiable information. You may also update your information preferences by clicking the "Update Profile" link in our e-mail communications, after which you will receive an e-mail message with instructions.

Cookies and Web Beacons:

We employ cookie technology. A cookie is a small file that is sent to your computer by a site's server. A cookie can be a record of your visit to a site, including information such as your username, registration information, time of last visit, pages viewed, etc. A cookie created by one site's servers can be retrieved only by that site's servers. We use web beacons (invisible images often referred to as pixel tags or clear GIFs) on our site in order to recognize users and assess traffic patterns. We also include Web beacons in our e-mail messages including newsletters in order to count how many e-mail messages have been opened.

Ads for http://www.atprime.com:

When you view an ad for AtPrime.com on other sites, our third-party advertising company may place or recognize a unique cookie on your browser. AtPrime.com and our advertising company may also use Web beacons (invisible images often referred to as pixel tags or clear GIFs) to note which website pages you visit after viewing our ads. The information that is collected through the use of these images is not personally identifiable and is used only to track response to our advertising efforts.

Security:

The personally identifiable information we collect about you is stored in limited-access servers. We will maintain safeguards to protect the security of these servers and your personally identifiable information.

Review and Correction:

You may review and update the personally identifiable information/registration information that you have provided to us by clicking the "Edit Your Profile" link under the Login section of each Index Section of our website.

Policy Modifications:

We may change this Privacy Policy from time to time. We will post any changes here, so be sure to check back periodically.
Transfer to U.S. or Other Countries. Your information may be stored and processed in the United States or any other country where AtPrime.com or its service providers has facilities, and by subscribing to our services, you consent to the transfer of information outside of your country.

Comments and Questions:

If you have any questions, comments or concerns about our Privacy Policy, you may contact us at info@atprime.com.
This policy was last updated on July 1, 2005.