Ken Dychtwald Speaks !

Living Longer ...The Past ...The Future !


By: David J, Tananbaum

Copyright © 2006

Mr. Ken Dychtwald addressed the recent 2005 White House Conference on Aging, outlining a New Vision for the more than 70 million @Prime! Generation and @Prime! Conference attendees. In fact, Mr. Dychtwald coined the Baby Boomer moniker, describing those in the 40 to 60 age segment of the populace. January 2006 will see the first of the Baby Boomer turning 60.

Over the past 30 years, Dychtwald has emerged as the nation's foremost visionary and original thinker regarding the lifestyle, marketing and workforce implications of the @Prime! Generation. His article, It's Time to Retire Retirement, was recently awarded the prestigious 2004 McKinsey Award in the Harvard Business Review, tying for first place with the legendary Peter Drucker, pioneer of corporate modern management.

In 1986, in partnership with his wife, Maddy Kent-Dychtwald, Mr. Dychtwald became the founding President and CEO of Age Wave, a firm created to guide Fortune 500 companies and government groups in product/service development for boomers and mature adults. In recent years, he has served as World Economic Forum Fellow and was recipient of the distinguished American Society on Aging Award for Outstanding National Leadership in the field of Aging.

2001 ushered in a Senior Advisor post for Dychtwald to North Castle Partners, a private equity firm focused on investment opportunities in the healthy living and aging sectors. Additionally, Mr. Dychtwald has been actively involved in pioneering research efforts exploring the implications of key demographic trends. He has recently assumed the position of Editorial Director for a timely and unique quarterly series in The New York Times Magazine entitled, The Power Years: A User's Guide to the Rest of Your Life."  He has also been selected to write a recurring, bi-weekly column "Reinventing Retirement" for the most popular online destination for financial news and information in the U.S. – Yahoo! Finance.

Dychtwald’s thrice decade devotion to Boomers, his sought-after presentations, the breakthrough research and consulting initiatives, and his tireless leadership within both the social science and business communities, Ken Dychtwald is dedicated as ever to his life in combating @Prime! stereotypes concurrently promoting a new and vital image of maturity to society.


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